Product, Product Updates

EQULS Q1 2025 Product Update & Release Notes

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Based on the retrieved data, Phase II has implemented several key features, improvements, and changes. Here’s a summary of the main updates and their impact:

User Experience Enhancements:

  • A new user onboarding process has been implemented, introducing users to the app’s features through a series of screens. This is expected to reduce churn, increase retention, improve conversions, and lower support requests.
  • The search function and UI have been updated, improving user navigation and content discovery within the app.
  • Swipe functionality has been added between feed tabs, enhancing user interaction and ease of use.

Social Features and Engagement:

  • A follow users feature has been introduced, allowing users to follow the activity of other users, which should increase user engagement and content discovery.
  • Comments and reactions on posts have been implemented, with the ability to view and interact with comments on posts, fostering user interaction and community building.
  • A new share feature has been added, allowing users to share content from the app, potentially increasing user acquisition and engagement.

Performance and Technical Improvements:

  • We’ve migrated off of NativeWind to improve app performance and reduce dependencies.
  • Amplitude integration has been added for better analytics, enabling funnel analysis, cohort analysis, and real-time tracking of user actions.

Content and Data Display:

  • Live pick and parlay experiences have been enhanced, providing users with more detailed and up-to-date information on their bets.
  • Leaderboard functionality has been improved, with better filtering and display of user rankings and performance.

Profile and Personalization:

  • User profiles have been updated to include more detailed performance metrics and a public view option.
  • A new delete account feature has been added, giving users more control over their data and complying with app store requirements.

These updates collectively aim to enhance user engagement, improve the app’s functionality, and provide a more personalized and interactive experience for users. The changes should lead to increased user retention, higher engagement rates, and potentially attract new users through improved features and social sharing capabilities.